Integrating CSI with CSR: A Systematic Literature Review and Case Study Analysis

Abstract

Corporate social responsibility (CSR) and corporate social innovation (CSI), both assist organisations in tackling social issues, but the interrelation of these two paradigms is yet a topic of debate in the literature. This paper aims to find the connection that exists between CSR and CSI, and specifically to answer whether CSI is an update to CSR, a replacement for CSR, or a different concept from CSR. A combined systematic literature review and case study method have been used. From the thematic analysis based on a systematic literature review, it was found that for creating shared value and sustainable advantage, CSI should be connected with CSR, as a significant element of CSR. This strategic interrelation has also been demonstrated by real-world cases. This assists policymakers and management by providing more strategic insights about the social dimension of business which is more sustainable and strategically advantageous